Rotterdam, Netherlands, 7 September 2021 – INFiLED, global leading manufacturer of LED displays, announced that Max Hedayat has joined the company as Sales Manager for DACH. 

Max Hedayat brings 15+ years of continuous sales and strategic business development experience within the Pro AV and IT industry including his latest role as VP of Sales and Operations at SiliconCore where he drove the ongoing expansion into the Automotive, Corporate and Broadcast verticals. Prior to this, he has been covering Sales and Managerial roles within the AV/IT Industry, with a short entrepreneurial sidestep into the startup world, in which he co-founded a company, scaled it, and sold it subsequently to a multinational conglomerate.

Marco Bruines, Sr. Vice President of INFiLED Europe commented: “Max has a strong track record of great success within the AV LED industry and his deep expertise will be much appreciated by partners and customers. We are happy to have him onboard and look forward to seeing him grow together with INFiLED within the DACH region.”

“I am delighted to join INFiLED at such a significant time, to see the strategic outlook and meet its focused management,” said Max Hedayat, Sales Manager DACH. “INFiLED is a key player in the LED industry with a complete range of products and in-house manufacturing, which is essential to keep the expansion moving and to accommodate customer and market demands in due time. I am excited to be part of the team and look forward to continue expanding the business and its success.”

Max will be based in Frankfurt, Germany where he will work closely with local distributors and system integrators to help develop the company’s regional channel strategy.