Venlo, Netherlands, 19 March 2020 –INFiLED, global leading manufacturer of LED displays, announced that Laurent Samama has joined the company as Sr. Business Development Manager for France, Switzerland (French part) and North Africa.

Laurent Samama is a highly accomplished sales executive with deep knowledge of the AV market. He brings more than 30 years of experience in major AV and IT companies including his latest position as Sales Director for Information Displays at LG Electronics France. Prior to this, he served multiple managerial roles in Sales and Marketing.

“We are delighted to welcome Laurent,” said Marco Bruines, Sr. Vice President of INFiLED EMEA. “Following our continued growth, Laurent is an excellent addition to the EMEA sales team bringing his proven track record of business leadership and strong customer focus. Strengthening sales in EMEA is part of our long-term strategy as we aim to have local people to support our customers without language, cultures or time limitations.”

“I do believe LED is the future of digital signage thus I’m very honored to join INFiLED as a major brand of such booming industry. In France, INFiLED’s reputation is already excellent in rental business so my next challenge will be to develop our LED fixed solutions for indoor & outdoor usage.” declared Laurent Samama.

This announcement follows the earlier news of INFiLED’s plans to increase their Sales & Marketing team and activities in EMEA, opening a new showroom in Barcelona later this Spring.